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A Review of Market Orientation Practices for Selected Public Carnegie High Research Activity Institutions: Author: Beck, Carina Niedermier; Date: 2007-12-15; Program: Higher Education Administration; Abstract: While many authors (Washburn, 2005; Newman, Couturier, Scurry, 2004; Kirp, 2004; Bok, 2003; Wolff and Bryan, 1999) have written about their belief that American Higher Education is moving toward a market orientation, limited studies have been published citing the actual practice or success/failure of an institution(s) demonstrating market orientation qualities. The purpose of this study was to determine if two selected public Carnegie High Research Activity institutions were utilizing market orientation practices (Jaworksi and Kohli, 1993; Narver and Slater, 2000) as evidenced in their organiz...; Download File | View full details